Alison David

Alison David has worked with research as a creator, analyst and end-user. She is Consumer Insight Director at market-leading children’s imprints ‘HarperCollins Children’s Books’ and ‘Farshore’ and since 2012 she has been researching what it takes to inspire children to read. Her ground-breaking studies include Print Matters, Print Matters More, The Reading Magic Project, Stories and Choices, The Lockdown Reading Club, Dads Reading and Storytime in School. She is the author of Help Your Child Love Reading, which draws on both her research and her experience as a mother.

HarperCollins Children’s Books (HCCB) and Farshore publish a broad range of books and classroom-friendly resources for all ages, reading levels, tastes and interests. HCCB’s publishing is home to many children’s classics, including The Chronicles of Narnia, the Paddington stories, The Cat in the Hat and The Tiger Who Came to Tea, and to some of the biggest names in children’s literature past and present, including Judith Kerr, Michael Morpurgo, Oliver Jeffers, David Walliams, Rob Biddulph, David Baddiel, Alice Oseman and Hannah Gold.

Farshore’s publishing includes Minecraft, Roblox, My Little Pony, Dungeons & Dragons, and Mr. Men Little Miss. It also has cherished classics like Winnie-the-Pooh, Thomas & Friends, Tintin, and beloved modern authors including Julia Donaldson, Holly Jackson, Laura Ellen Anderson and Sophy Henn.