Alison David

Alison David is Consumer Insight Director at Farshore. Farshore publishes child-friendly books for all ages and genres, from picture books, fiction and non-fiction by household authors and illustrators including Michael Morpurgo, Holly Jackson, Lemony Snicket, Julia Donaldson, Laura Ellen Anderson, Tahereh Mafi and B.B. Alston; family favourites including Winnie-the-Pooh, Mr. Men Little Miss, and Tintin; and the hottest popular culture brands, including Minecraft, Paw Patrol and Pokémon. Alison has worked with research as a creator, analyst and end user. Her research programme at Farshore includes investigating what it takes to inspire children to read. Her ground-breaking studies include Print Matters, Print Matters More, The Reading Magic Project, Stories and Choices, The Lockdown Reading Club, Dads Reading and Storytime in School. She is the author of Help Your Child Love Reading, which draws on both her research and her experience as a mother.