An Introduction to Marketing

An affordable one-day, online course that looks at how books are publicised, marketed and sold. You’ll be given a good introduction to the core skills required to build a successful career in these areas. In a stimulating mix of theory and practical exercises.

Some of the topics you’ll learn about include:
• How to position a book and create a campaign
• How to brief a designer
• How to write convincing copy
• Marketing to the trade-persuading booksellers
• Digital marketing to readers – both social media and paid advertising
• How to analyse sales data and what you can learn from it