An Introduction to Publishing

September 1st – 4th 2020 (4 days)
UCL, London.
ONLY £250

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Online Courses

Transferable Skills

An Introduction to Marketing for Publishers

Production Masterclass

Book for Marketing

Book for Transferable Skills

Book Production

The Get Into Publishing course will provide a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.

Presented by experts from across publishing, the course will be a lively, practical and relevant look at the industry as it stands today. It will feature interactive seminar sessions and a group project to consider some of the key issues currently facing the industry. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.

The course will include an evening drinks reception so that everyone has the opportunity to meet industry figures in a more relaxed environment.

Our aim is to provide affordable, accessible training to a wide audience

The course is aimed at those who have little or no prior knowledge of the publishing industry or as a refresher course. If you are an intern, a school, college or university leaver, returning to work or perhaps considering a change of career, then this course represents an ideal starting point.

There are no entry requirements for the course, although delegates must be aged over 18 years.

The programme

Day one
Session 1
Introductions/The Industry
Session 2
How to get a job in publishing
Lunch
Session 3
An Overview of the industry
Session 4
Commissioning

Day two
Session 1
Reading matters
Session 2
Literary agents
Lunch
Session 3
PR
Session 4
Audio books

 

Day three
Session 1
Marketing
Session 2
Managing Editorial
Lunch
Session 3
Rights
Session 4
Design

Day four
Session 1
Sales
Session 2
Production
Lunch
Session 3

Finance

The Speakers

Ore Agbaje-Williams
Harper Collins
Ore Agbaje-Williams is an Editor at The Borough Press, a literary-commercial imprint within HarperCollinsPublishers. She’s worked with authors such as Tracy Chevalier, author of Girl with a Pearl Earring, Joanna Cannon, author of The Trouble with Goats and Sheep, and Bridget Collins, author of the new number one bestseller, The Binding.
She’s incredibly passionate about diversity within the publishing industry and in 2019 ran an open submission competition to find new BAME talent. After studying English at University, she worked in PR before starting her publishing career at Bloomsbury Publishing, in their Information marketing team. Her upcoming books include a literary debut, a Crazy Rich Asians and Bridget Jones’s Diary hybrid, and a memoir about dating after marriage.
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Bengono Bessala
Harper Collins
Bengono is a marketing and publicity manager at HarperCollins Publishers, working with the newly created inspirational imprint Harper Inspire. Before joining this team, she worked across several departments within HarperCollins including HQ (publishers of vegan brand BOSH!) and 4TH Estate/William Collins (publishers of Chimamanda Ngozi Adichie, Hilary Mantel and cook Anna Jones).
Before working in publishing Bengono trained as a journalist with ITV News, worked within television entertainment development at the BBC and across local BBC Radio.
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Alison David
Egmont
Alison David is Consumer Insight Director at Egmont, the UK’s leading specialist children’s publisher of books and magazines and home to many of the world’s favourite stories and best-loved authors and illustrators and characters including: Thomas & Friends, Disney Princess, Disney Frozen, Star Wars™, LEGO®, Teletubbies, Michael Morpurgo, Enid Blyton, Julia Donaldson, Lemony Snicket, Michael Grant, Andy Stanton, Winnie-the-Pooh, Tintin, Mr Men, Stampy Cat and Minecraft.
Alison has worked in the media and publishing industry for over 30 years and with research as a creator, analyst and end user. Through her extensive research, and as a parent herself, Alison has a real insight into the challenges facing reading.
Her research programme at Egmont includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market and identifying the motivations and aspirations of parents in regard to their children’s reading for pleasure, ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines and most recently ‘Print Matters More’, a ground-breaking study that turned reluctant readers into enthusiasts in just 6 weeks.

Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.
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Anna Davidson
Faber & Faber
Anna Davidson is Head of Editorial Management at Faber & Faber. She has worked in trade publishing for over 20 years, both in house, commissioning and editing, and as a freelance writer and editor. Anna started her career as editorial assistant at Hodder Children’s Books and since then has worked on children’s and adult books, fiction and non-fiction, including fourteen years editing adult illustrated reference at DK.
At Faber she is responsible for overseeing the publishing process for the adult fiction and non-fiction lists, working closely with editorial colleagues and liaising with every department, from sales and marketing to publicity and production.
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Sarah Davis
Harper Colllins
Sarah Davis has worked in rights for over 15 years, and is currently a Rights Manager at HarperCollins UK, responsible for selling translation rights to various European markets across the adult nonfiction lists, from cookery to nature books to history.
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Max Edwards
Aevitas Creative Management
Max Edwards worked as a bookseller at Blackwell’s in Oxford and for Sports Interactive, developers of the computer game Football Manager, before moving into publishing. After 7 years working at the likes of United Agents, Rogers, Coleridge and White and Mulcahy Associates, he set-up Apple Tree Literary in January 2019, before merging his company into the newly formed Aevitas Creative Management UK in November that year.
Max works across both fiction and non-fiction. He represents a number of brilliant journalists and academics writing for a trade audience, as well as commercial and genre-fiction.
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Rhiannon
Griffiths
Rhiannon is a Consultant at Inspired Selection, the specialist publishing recruitment agency. Rhiannon studied Law at Exeter University but discovered a passion for the publishing industry after shadowing a literary agent during her second year. To get a better understanding of the industry, she attended this Get into Book Publishing course in 2017, which is where she found out about Inspired Selection, and she joined the team later that year as a Resourcer.
After 6 months she was promoted to Junior Consultant, and then promoted to Consultant. Rhiannon now works on the Temps desk at Inspired, across Academic, Educational and STM Publishing.
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Alan Hurcombe
Hachette Book Group
Alan has recently joined Hodder Education (a division of Hachette UK) as Chief Operating Officer, where his responsibilities include commercial and strategic financial support to the UK, Caribbean and Singapore operations together with operational responsibility for production, design, editorial & picture research.

Prior to Hodder, Alan was Chief Financial Officer at Egmont UK, with oversight of Egmont operations in Germany, Poland and on the Board of Australian joint venture Hardie Grant Egmont. He qualified as a Chartered Accountant with EY and joined Scholastic as Financial Controller in 2002. Promoted to CFO within 4 years, Alan went on to lead Scholastic as Group Managing Director for 3 years before taking a number of consulting roles across publishing and then joining Egmont in 2013.
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Holly MacDonald
Harper Collins
Holly is Deputy Art Director for HarperCollins fiction and nonfiction. Since graduating from the University of the Arts with a degree in Illustration in 2006 she has worked as both an in-house and freelance designer for a number of publishers including Transworld, Bloomsbury and Oneworld.
She joined HarperCollins in 2015 and has since designed covers for a wide range of authors including Agatha Christie, Bernard Cornwell, Tracy Chevalier and Joanna Cannon. Most notably she designed the cover for Eleanor Oliphant is Completely Fine which has now sold over 2 million copies
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Noel Murphy
Granta Publications
Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006.
From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
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Heather O'Connell
Bluebird Works Ltd
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

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Mavis Sarfo
Nielsen
Mavis joined Nielsen Book Research as an Account Manager in 2019 where she assists a variety of publishers with understanding and utilising retail sales data through training sessions, presentations, and bespoke analysis.
Previous to this, she worked as a Book Buyer and Sales Development Manager.
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Aisling Smyth
Harper Colllins
Aisling Smyth has spent seven years working in companies both big and small, across various departments, from production to publicity - to rights, where she eventually settled and now works as a Rights Manager for the HarperCollins fiction lists.
HarperCollins UK is a division of HarperCollins Publishers, the second largest consumer book publisher in the world whose authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize.
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Claire Ward
Harper Collins
Claire Ward is currently Creative Director for HarperCollins fiction and nonfiction. She studied Design and Illustration at Glasgow School of Art and started her publishing career at Oxford University Press before moving to Transworld where she became Creative Director in 2003. She has designed the covers for many bestselling books including Brick Lane, Before I go to Sleep, The Book Thief, The Unlikely Pilgrimage of Harold Fry and the The Girl on the Train.
She moved to HarperCollins in 2015 where she is the Creative Director for fiction and nonfiction. Recent bestselling covers include Behind Her Eyes, Woman at the Window, The Hunting Party, Fire and Blood, Missing Presumed.
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An Introduction to Publishing

September 1st – 4th 2020 (4 days)
UCL, London.
ONLY £250

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We can help with low cost accommodation in London if required.

Accommodation is not included in the course fee but the course is recognised by  The Spare Room Project, an initiative run through the PA which can provide interns and candidates on this course with free accommodation. More information can be found here www.publishers.org.uk/media-centre/news-releases/2016/spare-room-project/

Affordable accommodation can also be booked in halls at UCL www.ucl.ac.uk/residences

Our Other Courses

 

Transferable Skills for Publishing

6th-7th June 2020
Online
Only £175

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A two-day workshop covering the essential transferable skills everyone needs in book publishing.

Designed to build confidence at interview, with interview tasks and in a first job, work experience or internship. The course covers pitching and presenting books, numeracy and negotiation for publishers and an introduction to metadata. This course is suitable for anyone looking to get their first job in publishing.

Aimed at candidates from all backgrounds, with no prior experience, this course will provide a head start in understanding publishing and the skill-sets which lead to success.

The Business of Publishing

Everyone in publishing needs to know how the industry makes money and understand where they can add value.

We’ll give you an overview of publishing as a business, look at how books are costed and how publishers make money.

We will take a brief look at how the industry is structured, the role of booksellers, and the kinds of roles available in a typical publisher; from editorial and production to marketing and sales.

Pitching, Persuading and Negotiating

No matter which role you have in publishing you will need to sell an idea, whether that’s editorial to an author, sales to a retailer or production to a creative team.

We will learn what to think about when negotiating, whether that be an author contract, printer prices or schedule dates with a colleague.

We’ll look at how books are sold and what goes into successful publication, how booksellers are persuaded and readers seduced. We will practise book pitching and how to write copy for the different audiences a publisher must serve.

Metadata,

Metadata is vital to the discoverability of books in and everyone in a publishing house has a responsibility for it. Because of its importance in guiding a reader to books the information that describes a book is (almost) as important as the information within it. In modern publishing, the ability to understand and optimise that data is a key skill and we’ll introduce you to the basic concepts and how they help reach, convince and inform readers.

We will show you why metadata matters in Editorial, Marketing, Production, Sales and Publicity and introduce the systems used to define books, BIC, BISAC and Thema codes. We’ll end the session by looking at a complete set of metadata for a typical book.

CVs and Interview Skills

The session will focus on writing targeted and well-presented CVs and covering letters as well as some tips and workshops on interview preparation. Aimed at showcasing candidates’ talent and enthusiasm as well as the skills learnt on this course, attendees will leave feeling confident, knowledgeable and ready to apply for roles in publishing.

Lead by Noel Murphy and Heather O’Connell

THE SPEAKER

Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006.
From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.

She works also directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

 

Production Masterclass

9th September 2019
UCL
Only £95

BOOK NOW

For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.

Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!

 

THE SPEAKER

Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.

She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

An introduction to Marketing for Publishers

20th June 2020
Online
Only £95

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We will take a look at how books are marketed and sold and we’ll introduce you to the core set of skills required to build a successful career in these disciplines.

We’ll cover the following with both a theoretical overview and practical exercises:

  • How to position a book and design a campaign
  • How to brief a designer
  • How to write convincing copy (may have done this above…)
  • Marketing to the trade-persuading booksellers
  • Digital marketing to readers-social media and paid advertising
  • Analysis and sales data-reviewing what happened and learning from it

THE SPEAKER

Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006.
From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
For further information contact
info@getintobookpublishing.co.uk