An Introduction to Publishing

31st August – 3rd September (4 days)
Online
ONLY £250

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Coming Next

An Introduction to Editorial

September 18th

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The Get Into Publishing course will provide a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.

Presented by experts from across publishing, the course will be a lively, practical and relevant look at the industry as it stands today. It will feature interactive seminar sessions and a group project to consider some of the key issues currently facing the industry. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.

Our aim is to provide affordable, accessible training to a wide audience

The course is aimed at those who have little or no prior knowledge of the publishing industry or as a refresher course. If you are an intern, a school, college or university leaver, returning to work or perhaps considering a change of career, then this course represents an ideal starting point.

There are no entry requirements for the course, although delegates must be aged over 18 years.

The programme

Day one
Session 1
How Publishers Make Money
Session 2
Events
Lunch
Session 3
Audio
Session 4
Commissioning

Day two
Session 1
Get a Job in Publishing
Session 2
An Overview of the Publishing Industry
Lunch
Session 3
Design
Session 4
Sales

 

Day three
Session 1
Rights
Session 2
Marketing
Lunch
Session 3
Reading Matters
Session 4
Bookselling

Day four
Session 1
Publicity
Session 2
Managing Editorial
Lunch
Session 3

Production

The Speakers

Alison David
Egmont
Alison David is Consumer Insight Director at Egmont Books UK a specialist children's publisher and part of HarperCollins.
Egmont is home to many of the the world’s favourite stories and best-loved authors and illustrators and characters including: Thomas & Friends, Disney Princess, Disney Frozen, Star Wars™, Michael Morpurgo, Julia Donaldson, Lemony Snicket, Michael Grant, Andy Stanton, Winnie-the-Pooh, Tintin, Mr Men and Minecraft.
Alison has worked in the media and publishing industry for over 30 years and with research as a creator, analyst and end user. Through her extensive research, and as a parent herself, Alison has a real insight into the challenges facing reading.
Her research programme at Egmont includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market and identifying the motivations and aspirations of parents in regard to their children’s reading for pleasure, ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines. This was followed by ‘Print Matters More’, a ground-breaking study that turned reluctant readers into enthusiasts in just 6 weeks. Then, ‘The Reading Magic Project’ focused on families with pre-school children, to help parents read more to their children and to make it fun; a key element of this study was exploring the impact of regular storytime in a local book shop. 'Stories and Choices' tested the effect of storytime for fun in key stage 2 and found children were highly motivated by the experience, and enthused to read. In addition their reading comprehension grew at twice the expected rate, on average, over the project.

Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.
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Anna Davidson

Anna Davidson has worked in publishing for over twenty-five years, most recently as Head of Editorial Management for Faber & Faber.
A highly experienced editor and managing editor, she started her editorial career as Editorial Assistant at Hodder Children’s Books and since then has worked on both adult and children’s books, fiction, and non-fiction. She also has in-depth knowledge of illustrated book publishing and editing thanks to fourteen years spent at DK Books, in senior roles in the adult lifestyle division. Anna combines her work as an editorial trainer with freelance writing and editing.

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Sarah Davis
Harper Colllins
Sarah Davis has worked in rights for over 15 years, and is currently a Rights Manager at HarperCollins UK, responsible for selling translation rights to various European markets across the adult nonfiction lists, from cookery to nature books to history.
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Lisa Goll
Bloomsbury
Lisa Goll has worked in publishing for the past sixteen years in marketing and digital roles for HarperCollins, Waterstones and the New York Times Company. Since 2017, Lisa has worked at Bloomsbury Publishing and is now Events & Corporate Partnerships Manager.
Beyond Bloomsbury, Lisa is the leader of London Writers’ Café, the UK’s biggest fiction writing group with more than 3,600 members. Finally, Lisa teaches courses on publishing at CityLit, regularly gives career advice talks and is a qualified writing coach.
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Rhiannon Griffiths
Inspired Selection
Rhiannon Griffiths is a Consultant at Inspired Selection, the specialist publishing recruitment agency. Rhiannon studied Law at Exeter University but discovered a passion for the publishing industry after shadowing a literary agent during her second year. To get a better understanding of the industry, she attended this Get into Book Publishing course in 2017, which is where she found out about Inspired Selection, and she joined the team later that year as a Resourcer.
After 6 months she was promoted to Junior Consultant, and then promoted to Consultant where Rhiannon worked on the Temps desk, across Academic, Educational and STM Publishing. Currently she is working on the Education desk across permanent and temporary roles, supporting Educational publishers, EdTechs and Education organisations on recruiting for their roles.
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Mog and Pauline Harris
Warwick Books
Mog and Pauline Harris are proud owners of award-winning Warwick Books, the town’s only independent bookshop.
Mog is Warwick born and bred, and having trained and worked in Theatre Design spent some time working in Italy and France for a youth charity where she met Pauline.
Pauline was born in Metz in North-East France, she is fluent in English, French and Italian, and also like dabbling in Polish and Russian. Until very recently Pauline was the General Secretary of an International Youth Charity and has embraced her new life in the UK discovering Warwick’s hidden treasures and becoming a part of the community.
Both are avid readers with a passion for books and community, and were delighted to get the opportunity to return to Warwick to take over the bookshop. Since taking over the shop in 2015, they have won numerous awards, established a popular events calendar attracting some well-respected literary names to the town and contributed to some important community events.
They enjoy supporting authors and librarians at all stages of their careers, and have established some treasured relationships with them.
Highlights of their half a decade in the book trade include intimate events in the shop with new authors, Attending Michael Bond’s Memorial, engaging young people in reading with schools, meeting Judith Kerr who created Mog’s name sake literary cat and the day Mog almost failed to recognise the nation’s most famous author…

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Alan Hurcombe
Hachette Book Group
Alan is Chief Operating Officer at Hodder Education, where his responsibilities include commercial and strategic financial support to the UK, Caribbean and Singapore operations together with operational responsibility for production, design, editorial & picture research.

Prior to Hodder, Alan was Chief Financial Officer at Egmont UK, with oversight of Egmont operations in Germany, Poland and on the Board of Australian joint venture Hardie Grant Egmont. He qualified as a Chartered Accountant with EY and joined Scholastic as Financial Controller in 2002. Promoted to CFO within 4 years, Alan went on to lead Scholastic as Group Managing Director for 3 years before taking a number of consulting roles across publishing and then joining Egmont in 2013.
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Aliona Ladus
Harper Collins
Aliona Ladus has worked in rights for almost 7 years having covered diverse lists, including Academic, Children’s and Non-Fiction. She is currently a Rights Manager at HarperCollins UK, representing the Fiction and Tolkien List in several European Markets.
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Holly MacDonald
Harper Collins
Holly is Deputy Art Director for HarperCollins fiction and nonfiction. Since graduating from the University of the Arts with a degree in Illustration in 2006 she has worked as both an in-house and freelance designer for a number of publishers including Transworld, Bloomsbury and Oneworld.
She joined HarperCollins in 2015 and has since designed covers for a wide range of authors including Agatha Christie, Bernard Cornwell, Tracy Chevalier and Joanna Cannon. Most notably she designed the cover for Eleanor Oliphant is Completely Fine which has now sold over 2 million copies
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Emily Marples
Bloomsbury
Emily Marples is the Senior Publicity Manager at Bloomsbury and works on children’s and YA titles across the list. She is the publicist to Jessie Burton, Lucy Worsley, Kate Pankhurst and Kalynn Bayron amongst many others.
She is a University of Birmingham English Literature with Drama graduate who has been in the publishing industry for nearly 5 years. She’s worked in publishing straight out of university and initially worked in marketing before moving over to publicity.
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Noel Murphy
Granta Publications
Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website.
He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006. From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
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Heather O'Connell
Bluebird Works
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins.
She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works directly with authors helping them understand the industry and produce high quality books, running publishing courses and workshops alongside the consultancy.

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Simran Sandhu
Macmillan Publishing
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Jackie Swope
Nielsen Book Research
Jaclyn joined Nielsen BookScan as an intern in 2013 while completing her Master’s degree in Publishing at Kingston University. She now works as a Publisher Account Manager on the Book Research team, where she assists a variety of publishers
with understanding and utilising both retail sales and consumer data, through training sessions, presentations and bespoke analysis of book industry trends.
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Ellie Wheeldon
Hachette UK
Ellie joined Hodder & Stoughton (a division of Hachette UK) in 2015. She is currently Managing Editor for Audio and is part of the team responsible for audiobook publishing across all Hodder and John Murray Press imprints.
She previously worked at Pottermore in the digital editorial and content management teams.

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An Introduction to Publishing

31st August – 3rd September (4 days)
Online
ONLY £250

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We can help with low cost accommodation in London if required.

Accommodation is not included in the course fee but the course is recognised by  The Spare Room Project, an initiative run through the PA which can provide interns and candidates on this course with free accommodation. More information can be found here www.publishers.org.uk/media-centre/news-releases/2016/spare-room-project/

Affordable accommodation can also be booked in halls at UCL www.ucl.ac.uk/residences

Our Other Courses

 

An Introduction to Editorial for Publishing

18th September 2021
Online
Only £120

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A one-day course exploring the editor’s role in book publishing and introducing the basic skills you need to succeed. Aimed at candidates from all backgrounds, this course is suitable for anyone looking to get their first job in publishing or wanting to move into editorial from another field.

 

We’ll cover the following, with both a theoretical overview and practical exercises:

  • Proof-reading
  • Copy-editing
  • Commissioning and editing fiction and non-fiction
  • UK publishing houses – imprints and lists
  • Day in the life of an editorial assistant
  • Applications and interview skills for editorial positions

THE SPEAKER

Anna Davidson has worked in publishing for over twenty-five years, most recently as Head of Editorial Management for Faber & Faber. A highly experienced editor and managing editor, she started her editorial career as Editorial Assistant at Hodder Children’s Books and since then has worked on both adult and children’s books, fiction, and non-fiction. She also has in-depth knowledge of illustrated book publishing and editing thanks to fourteen years spent at DK Books, in senior roles in the adult lifestyle division. Anna combines her work as an editorial trainer with freelance writing and editing.

Transferable Skills for Publishing

October 9th-10th 2021
Online
Only £195

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A two-day workshop covering the essential transferable skills everyone needs in book publishing.

Designed to build confidence at interview, with interview tasks and in a first job, work experience or internship. The course covers pitching and presenting books, numeracy and negotiation for publishers and an introduction to metadata. This course is suitable for anyone looking to get their first job in publishing.

Aimed at candidates from all backgrounds, with no prior experience, this course will provide a head start in understanding publishing and the skill-sets which lead to success.

We will look at:

The Business of Publishing

Everyone in publishing needs to know how the industry makes money and understand where they can add value.

We’ll give you an overview of publishing as a business, look at how books are costed and how publishers make money.

Pitching, Persuading and Negotiating

No matter which role you have in publishing you will need to sell an idea, whether that’s editorial to an author, sales to a retailer or production to a creative team.

We will learn what to think about when negotiating, whether that be an author contract, printer prices or schedule dates with a colleague.

We will then learn how to tailor a pitch for a book for different audiences. Writing back cover and marketing copy to persuade readers.

 

Metadata,

Metadata is vital to the discoverability of books in and everyone in a publishing house has a responsibility for it.

We will show you why metadata matters in Editorial, Marketing, Production, Sales and Publicity. Introduce the systems used to define books, BIC, BISAC and Thema codes.

We will think about readers online journeys, how keywords help us reach the right readers. We will end the session by looking at a complete set of metadata for a book.

CVs and Interview Skills

The session will focus on writing targeted and well-presented CVs and covering letters as well as some tips and workshops on interview preparation. Aimed at showcasing candidates’

 

THE SPEAKER

Noel Murphy has worked in the book trade since 1991, starting at Waterstone’s where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006. From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.

Production Masterclass

19th June 2021
Online
Only £120

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For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.

Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!

 

THE SPEAKER

Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.

She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

An Introduction to Rights selling

25th September 2021
Online
Only £120

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A one-day course focusing on rights and how they can be negotiated and sold in book publishing.  The course will introduce the basic skills needed as a rights negotiator and will cover the most important parts of the role and how it works. Aimed at candidates from all backgrounds, this course is suitable for anyone looking to get their first job in rights or wanting to move into rights from another field. It would be also interesting for publishers looking at ways to maximize the rights potential of their books.

The following points will be covered, with both a theoretical overview and practical exercises:

– definition and structure of different types of rights deals
– structures of different deal types
– Contract points for negotiation
– Sales material
– Finding customers & relationship building
– key skills for rights selling

THE SPEAKER

With over 20 years experience in rights selling, Rachel started in rights at Victoria House Publishing (part of Reader’s Digest) followed by eight years at Pinwheel, during which time she was International Sales Manager for the group formed by the acquisition of Andromeda Oxford and Gullane. In 2008, Rachel set up Capricorn International Rights, working as a freelance agent and supporting a range of small publishing businesses with their rights sales.  Making use of her fluent German and French, Rachel focuses on sales into Germany, France, Scandinavia, the Netherlands and Eastern Europe. In 2019, Rachel founded The Rights Solution, along with two other rights agents, with the company offering a comprehensive, global rights service to small international publishers.

For further information contact
info@getintobookpublishing.co.uk