New Online Courses
An Introduction to Editorial for Publishers
An Introduction to Marketing for Publishers
The Get Into Publishing course will provide a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.
Presented by experts from across publishing, the course will be a lively, practical and relevant look at the industry as it stands today. It will feature interactive seminar sessions and a group project to consider some of the key issues currently facing the industry. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.
The course will include an evening drinks reception so that everyone has the opportunity to meet industry figures in a more relaxed environment.
Our aim is to provide affordable, accessible training to a wide audience
The course is aimed at those who have little or no prior knowledge of the publishing industry or as a refresher course. If you are an intern, a school, college or university leaver, returning to work or perhaps considering a change of career, then this course represents an ideal starting point.
There are no entry requirements for the course, although delegates must be aged over 18 years.
How to get a job in publishing
An Overview of the industry
Her research programme at Egmont includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market and identifying the motivations and aspirations of parents in regard to their children’s reading for pleasure, ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines and most recently ‘Print Matters More’, a ground-breaking study that turned reluctant readers into enthusiasts in just 6 weeks.
Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.
Faber & Faber
Diamond Kahn Woods
Hachette Book Group
Bluebird Works Ltd
Nielsen Book Research
We can help with low cost accommodation in London if required.
Accommodation is not included in the course fee but the course is recognised by The Spare Room Project, an initiative run through the PA which can provide interns and candidates on this course with free accommodation. More information can be found here www.publishers.org.uk/media-centre/news-releases/2016/spare-room-project/
Affordable accommodation can also be booked in halls at UCL www.ucl.ac.uk/residences
Our Other Courses
An Introduction to Editorial for Publishing
A one-day course exploring the editor’s role in book publishing and introducing the basic skills you need to succeed. Aimed at candidates from all backgrounds, this course is suitable for anyone looking to get their first job in publishing or wanting to move into editorial from another field.
We’ll cover the following, with both a theoretical overview and practical exercises:
- Commissioning and editing fiction and non-fiction
- UK publishing houses – imprints and lists
- Day in the life of an editorial assistant
- Applications and interview skills for editorial positions
Anna Davidson has worked in trade publishing for twenty-five years, most recently as Head of Editorial Management for Faber & Faber. Anna started her career as editorial assistant at Hodder Children’s Books and since then has worked on children’s and adult books, fiction and non-fiction, including fourteen years at DK commissioning and editing adult illustrated reference. At Faber she was responsible for overseeing the publishing process for the adult fiction and non-fiction lists, working closely with editorial colleagues and liaising with every department, from sales and marketing to publicity and production. Anna now works freelance as an editor, writer and coach.
Transferable Skills for Publishing
A two-day workshop covering the essential transferable skills everyone needs in book publishing.
Designed to build confidence at interview, with interview tasks and in a first job, work experience or internship. The course covers pitching and presenting books, numeracy and negotiation for publishers and an introduction to metadata. This course is suitable for anyone looking to get their first job in publishing.
Aimed at candidates from all backgrounds, with no prior experience, this course will provide a head start in understanding publishing and the skill-sets which lead to success.
The Business of Publishing
Everyone in publishing needs to know how the industry makes money and understand where they can add value.
We’ll give you an overview of publishing as a business, look at how books are costed and how publishers make money.
We will take a brief look at how the industry is structured, the role of booksellers, and the kinds of roles available in a typical publisher; from editorial and production to marketing and sales.
Pitching, Persuading and Negotiating
No matter which role you have in publishing you will need to sell an idea, whether that’s editorial to an author, sales to a retailer or production to a creative team.
We will learn what to think about when negotiating, whether that be an author contract, printer prices or schedule dates with a colleague.
We’ll look at how books are sold and what goes into successful publication, how booksellers are persuaded and readers seduced. We will practise book pitching and how to write copy for the different audiences a publisher must serve.
Metadata is vital to the discoverability of books in and everyone in a publishing house has a responsibility for it. Because of its importance in guiding a reader to books the information that describes a book is (almost) as important as the information within it. In modern publishing, the ability to understand and optimise that data is a key skill and we’ll introduce you to the basic concepts and how they help reach, convince and inform readers.
We will show you why metadata matters in Editorial, Marketing, Production, Sales and Publicity and introduce the systems used to define books, BIC, BISAC and Thema codes. We’ll end the session by looking at a complete set of metadata for a typical book.
CVs and Interview Skills
The session will focus on writing targeted and well-presented CVs and covering letters as well as some tips and workshops on interview preparation. Aimed at showcasing candidates’ talent and enthusiasm as well as the skills learnt on this course, attendees will leave feeling confident, knowledgeable and ready to apply for roles in publishing.
Lead by Noel Murphy and Heather O’Connell
Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006.From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works also directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.
For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.
Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.
An introduction to Marketing for Publishers
We will take a look at how books are marketed and sold and we’ll introduce you to the core set of skills required to build a successful career in these disciplines.
We’ll cover the following with both a theoretical overview and practical exercises:
- How to position a book and design a campaign
- How to brief a designer
- How to write convincing copy (may have done this above…)
- Marketing to the trade-persuading booksellers
- Digital marketing to readers-social media and paid advertising
- Analysis and sales data-reviewing what happened and learning from it