An Introduction to Marketing
The Get Into Publishing course will provide a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.
Presented by experts from across publishing, the course will be a lively, practical and relevant look at the industry as it stands today. It will feature interactive seminar sessions and a group project to consider some of the key issues currently facing the industry. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.
Our aim is to provide affordable, accessible training to a wide audience
The course is aimed at those who have little or no prior knowledge of the publishing industry or as a refresher course. If you are an intern, a school, college or university leaver, returning to work or perhaps considering a change of career, then this course represents an ideal starting point.
There are no entry requirements for the course, although delegates must be aged over 18 years.
How Publishers Make Money
Get a Job in Publishing
An Overview of the Publishing Industry
Her research programme at Farshore includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market and identifying the motivations and aspirations of parents in regard to their children’s reading for pleasure, ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines. This was followed by ‘Print Matters More’, a ground-breaking study that turned reluctant readers into enthusiasts in just 6 weeks. Then, ‘The Reading Magic Project’ focused on families with pre-school children, to help parents read more to their children and to make it fun; a key element of this study was exploring the impact of regular storytime in a local book shop. 'Stories and Choices' tested the effect of storytime for fun in key stage 2 and found children were highly motivated by the experience, and enthused to read. In addition their reading comprehension grew at twice the expected rate, on average, over the project.
Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.
Mog is Warwick born and bred, and having trained and worked in Theatre Design spent some time working in Italy and France for a youth charity where she met Pauline.
Both are avid readers with a passion for books and community, and were delighted to get the opportunity to return to Warwick to take over the bookshop. Since taking over the shop in 2015, they have won numerous awards, established a popular events calendar attracting some well-respected literary names to the town and contributed to some important community events.
They enjoy supporting authors and librarians at all stages of their careers, and have established some treasured relationships with them.
Highlights of their half a decade in the book trade include intimate events in the shop with new authors, Attending Michael Bond’s Memorial, engaging young people in reading with schools, meeting Judith Kerr who created Mog’s name sake literary cat and the day Mog almost failed to recognise the nation’s most famous author…
Hachette Book Group
She works directly with authors helping them understand the industry and produce high quality books, running publishing courses and workshops alongside the consultancy.
Nielsen Book Research
We can help with low cost accommodation in London if required.
Accommodation is not included in the course fee but the course is recognised by The Spare Room Project, an initiative run through the PA which can provide interns and candidates on this course with free accommodation. More information can be found here www.publishers.org.uk/media-centre/news-releases/2016/spare-room-project/
Affordable accommodation can also be booked in halls at UCL www.ucl.ac.uk/residences
Our Other Courses
An Introduction to Editorial for Publishing
A one-day course exploring the editor’s role in book publishing and introducing the basic skills you need to succeed. Aimed at candidates from all backgrounds, this course is suitable for anyone looking to get their first job in publishing or wanting to move into editorial from another field.
We’ll cover the following, with both a theoretical overview and practical exercises:
- Commissioning and editing fiction and non-fiction
- UK publishing houses – imprints and lists
- Day in the life of an editorial assistant
- Applications and interview skills for editorial positions
Anna Davidson has worked in publishing for over twenty-five years, most recently as Head of Editorial Management for Faber & Faber. A highly experienced editor and managing editor, she started her editorial career as Editorial Assistant at Hodder Children’s Books and since then has worked on both adult and children’s books, fiction, and non-fiction. She also has in-depth knowledge of illustrated book publishing and editing thanks to fourteen years spent at DK Books, in senior roles in the adult lifestyle division. Anna combines her work as an editorial trainer with freelance writing and editing.
An Introduction to Book Marketing
A one day course exploring how publishers market books creatively and effectively to readers.
We will take a look at how books are marketed and sold and we’ll introduce you to the core set of skills required to build a successful career in these disciplines.
We’ll cover the following with both a theoretical overview and practical exercises:
- How to position a book and design a campaign
- How to brief a designer
- How to write convincing copy (may have done this above…)
- Marketing to the trade-persuading booksellers
- Digital marketing to readers-social media and paid advertising
- Analysis and sales data-reviewing what happened and learning from it
Noel Murphy has worked in the book trade since 1991, starting at Waterstone’s where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006. From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.
Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.
An Introduction to Rights Selling
A one-day course focusing on rights and how they can be negotiated and sold in book publishing. The course will introduce the basic skills needed as a rights negotiator and will cover the most important parts of the role and how it works. Aimed at candidates from all backgrounds, this course is suitable for anyone looking to get their first job in rights or wanting to move into rights from another field. It would be also interesting for publishers looking at ways to maximize the rights potential of their books.
The following points will be covered, with both a theoretical overview and practical exercises:
– definition and structure of different types of rights deals
– structures of different deal types
– Contract points for negotiation
– Sales material
– Finding customers & relationship building
– key skills for rights selling
With over 20 years experience in rights selling, Rachel started in rights at Victoria House Publishing (part of Reader’s Digest) followed by eight years at Pinwheel, during which time she was International Sales Manager for the group formed by the acquisition of Andromeda Oxford and Gullane. In 2008, Rachel set up Capricorn International Rights, working as a freelance agent and supporting a range of small publishing businesses with their rights sales. Making use of her fluent German and French, Rachel focuses on sales into Germany, France, Scandinavia, the Netherlands and Eastern Europe. In 2019, Rachel founded The Rights Solution, along with two other rights agents, with the company offering a comprehensive, global rights service to small international publishers.