Transferable Skills for Publishing
The Get Into Publishing course will provide a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.
Presented by experts from across publishing, the course will be a lively, practical and relevant look at the industry as it stands today. It will feature interactive seminar sessions and a group project to consider some of the key issues currently facing the industry. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.
The course will include an evening drinks reception so that everyone has the opportunity to meet industry figures in a more relaxed environment.
Our aim is to provide affordable, accessible training to a wide audience
The course is aimed at those who have little or no prior knowledge of the publishing industry or as a refresher course. If you are an intern, a school, college or university leaver, returning to work or perhaps considering a change of career, then this course represents an ideal starting point.
There are no entry requirements for the course, although delegates must be aged over 18 years.
An Overview of the industry
Getting a job in publishing
Her research programme at Egmont includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market and identifying the motivations and aspirations of parents in regard to their children’s reading for pleasure, ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines and most recently ‘Print Matters More’, a ground-breaking study that turned reluctant readers into enthusiasts in just 6 weeks.
Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.
Hachette Book Group
Hachette Book Group
Cambridge University Press
Penguin Random House
She works on both fiction and non-fiction, marketing books by authors including Bill Bryson, Jilly Cooper and Richard Dawkins.
Her specialisms include marketing to social media audiences, women’s fiction and popular non-fiction.
Follow her on twitter @alicemurphypyle.
Bluebird Works Ltd
Byte the Book
Justine has over twenty years expertise in technology and business development to the publishing industry, speaking at conferences, chairing panels and providing consultancy to a broad range of clients in the industry.
Orion Publishing Group
Diamond, Kahn and Woods
We can help with low cost accommodation in London if required.
Accommodation is not included in the course fee but the course is recognised by The Spare Room Project, an initiative run through the PA which can provide interns and candidates on this course with free accommodation. More information can be found here www.publishers.org.uk/media-centre/news-releases/2016/spare-room-project/
Affordable accommodation can also be booked in halls at UCL www.ucl.ac.uk/residences
Our Other Courses
Transferable Skills for Publishing
A three day course covering the essential transferable skills you will need in Editorial, Marketing, PR, Rights, Production and Sales.
Designed to build confidence at interview, with interview tasks and in a first job, work experience or internship. The course covers pitching and presenting books, numeracy and negotiation for publishers and an introduction to metadata. This course is suitable for anyone looking to get their first job in publishing.
Aimed at candidates from all backgrounds, with no prior experience, this course will provide a head start in understanding publishing and the skill-sets which lead to success.
Day 1 – Pitching and Persuasion
No matter which role you have in publishing you will need to sell an idea, whether that’s editorial to an author, sales to a retailer or production to a creative team, day one will arm you with some tips and techniques.
Designed assuming no prior knowledge and to dispel fears, the first session is about becoming comfortable with public speaking and building confidence.
We will then learn how to tailor the pitch for a book for different audiences. Writing back cover and marketing copy to persuade readers.
The day ends with a workshop – where you will learn how a publisher pitches to an author.
Day 2 Numbers and Negotiation
Everyone in publishing needs to know how the industry makes money and understand where they can add value.
Starting with an introduction to buying books through agents we’ll look at some practical and useful negotiation techniques.
Then we’ll look at how books are costed and how publishers forecast sales and revenue, working out discounts, margins and exchange rates and how marketing and publicity campaign are budgeted.
The day ends with an overview of publishing as a business.
Day 3 Metadata, CVs and Interview Skills
Metadata is vital to the discoverability of books in and everyone in a publishing house has a responsibility for it.
We will show you why metadata matters in Editorial, Marketing, Production, Sales and Publicity. Introduce the systems used to define books, BIC, BISAC and Thema codes.
We will think about readers online journeys, how keywords help us reach the right readers and how to write great copy for use online. We will end the session by looking at a complete set of metadata for a book.
The final afternoon will focus on writing targeted and well presented CVs and covering letters as well as some tips and workshops on interview preparation. Aimed at showcasing candidates’ talent and enthusiasm as well as the skills learnt on this course, attendees will leave feeling confident, knowledgeable and ready to apply for roles in publishing.
Katharine Smales is an experienced professional with over 13 years experience in children’s publishing across Sales, Marketing, Publicity and Rights. Most recently UK Sales Director at Walker Books and previously Communications Director overseeing the Marketing and Publicity teams at Macmillan Children’s Books. She has worked with Julia Donaldson, Chris Riddell, Patrick Ness, Jon Klassen and Chris Haughton as well as on classics like We’re Going on a Bear Hunt. She has also guest lectured on the MA Publishing courses at UCL, City and Kingston Universities.
For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.
Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.