An Introduction to Publishing

March 25th-28th 2019 (4 days)
UCL, London.
ONLY £250

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New for 2019

An Introduction to PR and An Introduction to Marketing for Publishers

Book for Marketing

Book for PR

The Get Into Publishing course will provide a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.

Presented by experts from across publishing, the course will be a lively, practical and relevant look at the industry as it stands today. It will feature interactive seminar sessions and a group project to consider some of the key issues currently facing the industry. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.

The course will include an evening drinks reception so that everyone has the opportunity to meet industry figures in a more relaxed environment.

Our aim is to provide affordable, accessible training to a wide audience

The course is aimed at those who have little or no prior knowledge of the publishing industry or as a refresher course. If you are an intern, a school, college or university leaver, returning to work or perhaps considering a change of career, then this course represents an ideal starting point.

There are no entry requirements for the course, although delegates must be aged over 18 years.

The programme

Day one
Session 1
Introductions/The Industry
Session 2
Reading Matters
Lunch
Session 3
Audio
Session 4
An Overview of the industry

Day two
Session 1
Commissioning
Session 2
Getting a job in publishing
Lunch
Session 3
Rights
Session 4
Literary Agents

 

Day three
Session 1
Marketing
Session 2
Design
Lunch
Session 3
Finance
Session 4
Copy Editing

Day four
Session 1
Production
Session 2
Sales
Lunch
Session 3

The Speakers

Suzy Astbury
Inspired Selection
Suzy started working in publishing in 2003 in London, where she worked for The Quarto Group and the moved to Michael O’Mara publishing across a variety of roles including sales, marketing and latterly Foreign Rights. In 2008, she then moved into publishing recruitment and is now Managing Director & Owner of Inspired Selection.
Inspired Selection works with all publishers to introduce candidates for their vacancies and so can offer excellent advise and support for candidates looking to move into the publishing industry at the start of their career as well as move into higher level positions throughout their careers. Suzy is hugely passionate about the publishing industry and can offer expertise in CV and Covering letter writing and preparing well for interview.
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Alison David
Egmont
Alison David is Consumer Insight Director at Egmont, the UK’s leading specialist children’s publisher of books and magazines and home to many of the world’s favourite stories and best-loved authors and illustrators and characters including: Thomas & Friends, Disney Princess, Disney Frozen, Star Wars™, LEGO®, Teletubbies, Michael Morpurgo, Enid Blyton, Julia Donaldson, Lemony Snicket, Michael Grant, Andy Stanton, Winnie-the-Pooh, Tintin, Mr Men, Stampy Cat and Minecraft.
Alison has worked in the media and publishing industry for over 30 years and with research as a creator, analyst and end user. Through her extensive research, and as a parent herself, Alison has a real insight into the challenges facing reading.
Her research programme at Egmont includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market and identifying the motivations and aspirations of parents in regard to their children’s reading for pleasure, ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines and most recently ‘Print Matters More’, a ground-breaking study that turned reluctant readers into enthusiasts in just 6 weeks.

Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.
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Eleanor Goymer
Harper Collins
Eleanor is Head of Rights at HarperCollins with responsibility for the HarperFiction, Avon and HQ divisions. With over a decade of experience in publishing, Eleanor has sold serial rights for politicians and sports stars, handled the translation tie in programmes for movie franchises such as The Lord of the Rings, The Hobbit and Fantastic Beasts and looks after the worldwide rights for The Tolkien Estate. She also sells rights across all fiction titles to the US and major European markets and co-ordinates the translation publishing for UK fiction through the global HarperCollins offices.
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Alan Hurcombe
Hachette Book Group
Alan has recently joined Hodder Education (a division of Hachette UK) as Chief Operating Officer, where his responsibilities include commercial and strategic financial support to the UK, Caribbean and Singapore operations together with operational responsibility for production, design, editorial & picture research.

Prior to Hodder, Alan was Chief Financial Officer at Egmont UK, with oversight of Egmont operations in Germany, Poland and on the Board of Australian joint venture Hardie Grant Egmont. He qualified as a Chartered Accountant with EY and joined Scholastic as Financial Controller in 2002. Promoted to CFO within 4 years, Alan went on to lead Scholastic as Group Managing Director for 3 years before taking a number of consulting roles across publishing and then joining Egmont in 2013.
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Tim Mason
Cambridge University Press
Tim Mason has been working in the publishing industry, since finishing his undergraduate degree in 2015. He began in a small magazine publishers and for the last two years has been working in Editorial at Cambridge University Press in the academic literature books team.
Prior to working in publishing he had various jobs, from working in a garden centre, in a chemists, and for an accountant. One thing he knows is that it is never too late to make a change.
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Alice Murphy-Pyle
Penguin Random House
Alice Murphy-Pyle is Senior Marketing Manager at Transworld. She changed career into publishing after working as a local news reporter.
She works on both fiction and non-fiction, marketing books by authors including Bill Bryson, Jilly Cooper and Richard Dawkins.
Her specialisms include marketing to social media audiences, women’s fiction and popular non-fiction.
Follow her on twitter @alicemurphypyle.
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Heather O'Connell
Bluebird Works Ltd
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

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Katharine Smales
One Pen
Katharine is experienced professional with over 13 years experience in children's publishing across Sales, Marketing, Publicity and Rights. Most recently UK Sales Director at Walker Books and previously Communications Director overseeing the Marketing and Publicity teams at Macmillan Children's Books. She has worked with Julia Donaldson, Chris Riddell, Patrick Ness, Jon Klassen and Chris Haughton as well as on classics like We’re Going on a Bear Hunt.
She is also a guest lecturer on the MA Publishing courses at UCL, City and Kingston Universities.
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Sam Smith
Scholastic
Sam Smith started her career in publishing at Little, Brown Book Group where she worked across editorial, marketing, publicity and sometimes, accidentally, production. She is currently the Fiction and Picture Book Publisher at Scholastic UK where she has the pleasure of working with a number of fantastic authors and illustrators, including Liz Pichon. She has an MA in English Literature from King's College London and an MBA from London Business School.
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Justine Solomons
Byte the Book
In 2012 Justine Solomons founded Byte the Book, a membership organisation for authors, agents, publishers and those connected with the book industry. The network is focused on helping its members meet each other, connect with other industries and learn about the latest developments in technology.

Justine has over twenty years expertise in technology and business development to the publishing industry, speaking at conferences, chairing panels and providing consultancy to a broad range of clients in the industry.
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Lucie Stericker
Orion Publishing Group
As creative director of the Orion Publishing Group Lucie is lucky enough to work across an extremely broad range of commercial titles from crime to cookery and everything in-between. Orion Art are a multi award winning design team that creates cover designs and internal layouts.
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Jaclyn Swope
Nielsen
Jaclyn Swope joined Nielsen BookScan as an intern in 2013 while completing her Master’s degree in Publishing at Kingston University. She now works as a Publisher Account Manager on the Book Research team, where she assists a variety of publishers with understanding and utilising both retail sales and consumer data, through training sessions, presentations and bespoke analysis of book industry trends.

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Ellie Wheeldon
Hachette
Ellie joined Hodder & Stoughton (a division of Hachette UK) in 2015 and is part of the team responsible for audiobook publishing across Hodder and John Murray Press, as well as digital and backlist publishing initiatives. She previously worked at Pottermore in the digital editorial and content management teams.
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Bryony Woods
Diamond, Kahn and Woods
Bryony Woods is a Co-founder and Director at Diamond Kahn & Woods Literary Agency. She has worked with top publishers both in the UK and abroad, and now represents an eclectic mix of talented writers whose work ranges from quirky children’s fiction through to YA and adult fiction and non-fiction. Prior to DKW, she worked at the Caroline Sheldon Literary Agency, and spent several years working in specialist bookshops and libraries.
Bryony has an MA in Publishing from University College London and a BA in English Literature from the University of Reading. She previously volunteered as University Liaison Officer for the Society of Young Publishers, where she visited universities across the UK giving talks and workshops to help graduates break into the publishing industry. Bryony was selected by The Bookseller as one of their Rising Stars of 2013, and was a winner of the London Book Fair Trailblazer Awards 2016 and the Young Stationers’ Prize 2016.
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An Introduction to Publishing

March 25th-28th 2019 (4 days)
UCL, London.
ONLY £250

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We can help with low cost accommodation in London if required.

Accommodation is not included in the course fee but the course is recognised by  The Spare Room Project, an initiative run through the PA which can provide interns and candidates on this course with free accommodation. More information can be found here www.publishers.org.uk/media-centre/news-releases/2016/spare-room-project/

Affordable accommodation can also be booked in halls at UCL www.ucl.ac.uk/residences

Our Other Courses

 

Transferable Skills for Publishing

1st-3rd April 2019
Only £175

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A three day course covering the essential transferable skills you will need in Editorial, Marketing, PR, Rights, Production and Sales.

Designed to build confidence at interview, with interview tasks and in a first job, work experience or internship. The course covers pitching and presenting books, numeracy and negotiation for publishers and an introduction to metadata. This course is suitable for anyone looking to get their first job in publishing.

Aimed at candidates from all backgrounds, with no prior experience, this course will provide a head start in understanding publishing and the skill-sets which lead to success.

Day 1 – Pitching and Persuasion

No matter which role you have in publishing you will need to sell an idea, whether that’s editorial to an author, sales to a retailer or production to a creative team, day one will arm you with some tips and techniques.

Designed assuming no prior knowledge and to dispel fears, the first session is about becoming comfortable with public speaking and building confidence.

We will then learn how to tailor the pitch for a book for different audiences. Writing back cover and marketing copy to persuade readers.

The day ends with a workshop – where you will learn how a publisher pitches to an author.

Day 2 Numbers and Negotiation

Everyone in publishing needs to know how the industry makes money and understand where they can add value.

Starting with an introduction to buying books through agents we’ll look at some practical and useful negotiation techniques.

Then we’ll look at how books are costed and how publishers forecast sales and revenue, working out discounts, margins and exchange rates and how marketing and publicity campaign are budgeted.

The day ends with an overview of publishing as a business.

Day 3 Metadata, CVs and Interview Skills

Metadata is vital to the discoverability of books in and everyone in a publishing house has a responsibility for it.

We will show you why metadata matters in Editorial, Marketing, Production, Sales and Publicity. Introduce the systems used to define books, BIC, BISAC and Thema codes.

We will think about readers online journeys, how keywords help us reach the right readers and how to write great copy for use online. We will end the session by looking at a complete set of metadata for a book.

The final afternoon will focus on writing targeted and well presented CVs and covering letters as well as some tips and workshops on interview preparation. Aimed at showcasing candidates’ talent and enthusiasm as well as the skills learnt on this course, attendees will leave feeling confident, knowledgeable and ready to apply for roles in publishing.

 

THE SPEAKER

Katharine Smales is an experienced professional with over 13 years experience in children’s publishing across Sales, Marketing, Publicity and Rights. Most recently UK Sales Director at Walker Books and previously Communications Director overseeing the Marketing and Publicity teams at Macmillan Children’s Books. She has worked with Julia Donaldson, Chris Riddell, Patrick Ness, Jon Klassen and Chris Haughton as well as on classics like We’re Going on a Bear Hunt. She has also guest lectured on the MA Publishing courses at UCL, City and Kingston Universities.

 

Production Masterclass

5th April 2019
Only £95

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For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.

Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!

 

THE SPEAKER

Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.

She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

An introduction to Marketing for Publishers

28th March 2019
Only £95

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A one day course exploring how publishers market books creatively and effectively to readers. You will examine case studies and plan mock campaigns. You’ll learn about all aspects of book marketing including trade, consumer and digital with an overview on research and analysis. Attendees will leave feeling confident about different aspects of book marketing and ready to apply for first jobs.

THE SPEAKER

Katharine Smales is an experienced professional with over 13 years experience in children’s publishing across Sales, Marketing, Publicity and Rights. Most recently UK Sales Director at Walker Books and previously Communications Director overseeing the Marketing and Publicity teams at Macmillan Children’s Books. She has worked with Julia Donaldson, Chris Riddell, Patrick Ness, Jon Klassen and Chris Haughton as well as on classics like We’re Going on a Bear Hunt. She has also guest lectured on the MA Publishing courses at UCL, City and Kingston Universities.

An introduction to PR for Publishers

29th March 2019
Only £95

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A one day introduction to publicising books. We will look at some of the brilliant lengths publisher’s publicity departments go to to get their books noticed. From festivals to events, from broadcast to review, from prizes to social media you’ll get a great first taste of Publicity at a publishing house.

THE SPEAKER

Katharine Smales is an experienced professional with over 13 years experience in children’s publishing across Sales, Marketing, Publicity and Rights. Most recently UK Sales Director at Walker Books and previously Communications Director overseeing the Marketing and Publicity teams at Macmillan Children’s Books. She has worked with Julia Donaldson, Chris Riddell, Patrick Ness, Jon Klassen and Chris Haughton as well as on classics like We’re Going on a Bear Hunt. She has also guest lectured on the MA Publishing courses at UCL, City and Kingston Universities.

In Design Foundation

New Dates Coming Soon
£95

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Learn how to use InDesign like a pro.
Adobe InDesign is the industry standard software for both text led and illustrated publishing and cover design.
With no prior knowledge assumed, this course is suitable for complete beginners or those users wanting to use InDesign more effectively. You will receive a package of files and download instructions the week before the course and are encouraged to bring your own laptop to join in the exercises. Over this one day hands-on course workshop we will cover:
  • Opening InDesign documents
  • Navigating the document confidently
  • Panels and workspaces
  • Layering and stacking
  • Creating and altering frames
  • Selecting, arranging and grouping objects
  • Working with colours
  • Adding and adjusting image content
  • Handling image links
  • Placing text from Word
  • Selecting and editing text
  • Threading text frames
  • Applying Character, Paragraph and Object styles
  • Exporting for the screen and for print

THE SPEAKER

Ken Jones is a publishing software expert with over ten years experience as Technical Production Manager, software trainer and developer at Penguin Group UK. Now specialising in writing workflow applications and offering training and consultancy for publishers on print and digital workflows.

Photoshop Foundation

New Dates Coming Soon
£95

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Adobe Photoshop is the industry standard software for anyone dealing with photographic images and is widely used by designers working on illustrated publishing and cover design.
With no prior knowledge assumed, this course is suitable for complete beginners or those users wanting to use Photoshop more effectively. You will receive a package of files and download instructions the week before the course and are encouraged to bring your own laptop to join in the exercises. Over this one day hands-on course workshop you will:
  • Get to grips with the app interface and navigation tools
  • Cropping and combining images
  • Learn tips for quickly using painting tools
  • Practice various selection techniques
  • Understand and work effectively with layers
  • Apply image adjustment in a non-destructive way
  • Be introduced to masking and image retouching
  • Apply filters and work with smart objects

THE SPEAKER

Ken Jones is a publishing software expert with over ten years experience as Technical Production Manager, software trainer and developer at Penguin Group UK. Now specialising in writing workflow applications and offering training and consultancy for publishers on print and digital workflows.

For further information contact
info@getintobookpublishing.co.uk