An Introduction to Publishing

September 1st – 4th 2020 (4 days)
Online
ONLY £250

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An Introduction to Editorial for Publishers

An Introduction to Marketing for Publishers

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Book for the Introduction to Editorial for Publishing

 

The Get Into Publishing course will provide a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.

Presented by experts from across publishing, the course will be a lively, practical and relevant look at the industry as it stands today. It will feature interactive seminar sessions and a group project to consider some of the key issues currently facing the industry. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.

The course will include an evening drinks reception so that everyone has the opportunity to meet industry figures in a more relaxed environment.

Our aim is to provide affordable, accessible training to a wide audience

The course is aimed at those who have little or no prior knowledge of the publishing industry or as a refresher course. If you are an intern, a school, college or university leaver, returning to work or perhaps considering a change of career, then this course represents an ideal starting point.

There are no entry requirements for the course, although delegates must be aged over 18 years.

The programme

Day one
Session 1
Introductions/The Industry
Session 2
How to get a job in publishing
Lunch
Session 3
An Overview of the industry
Session 4
Commissioning

Day two
Session 1
Reading matters
Session 2
Literary agents
Lunch
Session 3
PR
Session 4
Audio books

 

Day three
Session 1
Marketing
Session 2
Managing Editorial
Lunch
Session 3
Rights
Session 4
Design

Day four
Session 1
Sales
Session 2
Production
Lunch
Session 3

Finance

The Speakers

Ore Agbaje-Williams
Harper Collins
Ore Agbaje-Williams is an Editor at The Borough Press, a literary-commercial imprint within HarperCollinsPublishers. She’s worked with authors such as Tracy Chevalier, author of Girl with a Pearl Earring, Joanna Cannon, author of The Trouble with Goats and Sheep, and Bridget Collins, author of the new number one bestseller, The Binding.
She’s incredibly passionate about diversity within the publishing industry and in 2019 ran an open submission competition to find new BAME talent. After studying English at University, she worked in PR before starting her publishing career at Bloomsbury Publishing, in their Information marketing team. Her upcoming books include a literary debut, a Crazy Rich Asians and Bridget Jones’s Diary hybrid, and a memoir about dating after marriage.
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Bengono Bessala
Harper Collins
Bengono is a marketing and publicity manager at HarperCollins Publishers, working with the newly created inspirational imprint Harper Inspire. Before joining this team, she worked across several departments within HarperCollins including HQ (publishers of vegan brand BOSH!) and 4TH Estate/William Collins (publishers of Chimamanda Ngozi Adichie, Hilary Mantel and cook Anna Jones).
Before working in publishing Bengono trained as a journalist with ITV News, worked within television entertainment development at the BBC and across local BBC Radio.
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Alison David
Egmont
Alison David is Consumer Insight Director at Egmont, the UK’s leading specialist children’s publisher of books and magazines and home to many of the world’s favourite stories and best-loved authors and illustrators and characters including: Thomas & Friends, Disney Princess, Disney Frozen, Star Wars™, LEGO®, Teletubbies, Michael Morpurgo, Enid Blyton, Julia Donaldson, Lemony Snicket, Michael Grant, Andy Stanton, Winnie-the-Pooh, Tintin, Mr Men, Stampy Cat and Minecraft.
Alison has worked in the media and publishing industry for over 30 years and with research as a creator, analyst and end user. Through her extensive research, and as a parent herself, Alison has a real insight into the challenges facing reading.
Her research programme at Egmont includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market and identifying the motivations and aspirations of parents in regard to their children’s reading for pleasure, ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines and most recently ‘Print Matters More’, a ground-breaking study that turned reluctant readers into enthusiasts in just 6 weeks.

Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.
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Anna Davidson
Faber & Faber
Anna Davidson has worked in trade publishing for twenty-five years, most recently as Head of Editorial Management for Faber & Faber.
Anna started her career as editorial assistant at Hodder Children’s Books and since then has worked on children’s and adult books, fiction and non-fiction, including fourteen years at DK commissioning and editing adult illustrated reference. At Faber she was responsible for overseeing the publishing process for the adult fiction and non-fiction lists, working closely with editorial colleagues and liaising with every department, from sales and marketing to publicity and production. Anna now works freelance as an editor, writer and coach.
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Sarah Davis
Harper Colllins
Sarah Davis has worked in rights for over 15 years, and is currently a Rights Manager at HarperCollins UK, responsible for selling translation rights to various European markets across the adult nonfiction lists, from cookery to nature books to history.
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Ella Diamond Kahn
Diamond Kahn Woods
Prior to co-launching DKW in 2012, Ella worked at Andrew Nurnberg Associates. She loves the creative side of collaborating with authors, pitching exciting projects and handling negotiations. Ella represents commercial and upmarket fiction in a range of genres, namely historical, contemporary, uplifting women’s fiction, crime/thriller, and speculative fiction, as well as some non-fiction. She also represents a wide range of children's fiction for the 9-12 and YA age groups. She is passionate about finding and championing new voices, including those traditionally under-represented in publishing.
She also represents a wide range of children's fiction for the 9-12 and YA age groups. She is passionate about finding and championing new voices, including those traditionally under-represented in publishing. She has an MA in Publishing from University College London and a BA in Anglo-Saxon, Norse and Celtic from the University of Cambridge. She was Chair of the Society of Young Publishers in 2011, and has also volunteered as the SYP’s Events Officer and Treasurer; as an SYP alumna she has offered mentoring to young people in the industry. She became a Freeman of the Stationers' Company in 2012, and became Chair of the Young Stationers' Committee in 2018. Ella was included in The Bookseller's list of Rising Stars in 2013, and was a winner of the London Book Fair Trailblazer Awards 2016 and the Young Stationers' Prize 2016. Since 2016 she has regularly worked with London's Writer Development Agency Spread the Word, to support the development of diverse talent, and has also been involved with Penguin Random House's WriteNow programme, as well as regularly giving talks on careers in publishing and how to get published at universities, schools and literary festivals.
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Helen Harradine
Inspired Selection
Helen Harradine is a Managing Consultant at Inspired Selection specialising in finding and placing talent within the Trade publishing industry. She was named in the top 30 publishing professionals under 30 last year at the Trailblazer Awards and she is passionate about the future of the industry.
She comes from a publishing background, having previously worked with both mainstream and independent publishers, including Titan and Penguin Random House. She was Chair of the Society of Young Publishers in 2014 after working on their events team for two years and is still waving the SYP flag by talking on panel events sharing advice as a creative careers expert. She absolutely thrives and relishes connecting people and building on her network in the industry. She is a vivacious bibliophile with a love of the arts, positivity and sunny people; in her spare time she trains and runs marathons for charities like Book Aid International and The Book Trade Charity, reads a book a week and goes on hiking holidays
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Alan Hurcombe
Hachette Book Group
Alan has recently joined Hodder Education (a division of Hachette UK) as Chief Operating Officer, where his responsibilities include commercial and strategic financial support to the UK, Caribbean and Singapore operations together with operational responsibility for production, design, editorial & picture research.

Prior to Hodder, Alan was Chief Financial Officer at Egmont UK, with oversight of Egmont operations in Germany, Poland and on the Board of Australian joint venture Hardie Grant Egmont. He qualified as a Chartered Accountant with EY and joined Scholastic as Financial Controller in 2002. Promoted to CFO within 4 years, Alan went on to lead Scholastic as Group Managing Director for 3 years before taking a number of consulting roles across publishing and then joining Egmont in 2013.
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Holly MacDonald
Harper Collins
Holly is Deputy Art Director for HarperCollins fiction and nonfiction. Since graduating from the University of the Arts with a degree in Illustration in 2006 she has worked as both an in-house and freelance designer for a number of publishers including Transworld, Bloomsbury and Oneworld.
She joined HarperCollins in 2015 and has since designed covers for a wide range of authors including Agatha Christie, Bernard Cornwell, Tracy Chevalier and Joanna Cannon. Most notably she designed the cover for Eleanor Oliphant is Completely Fine which has now sold over 2 million copies
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Noel Murphy
Granta Publications
Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006.
From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
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Heather O'Connell
Bluebird Works Ltd
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.
She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

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Aisling Smyth
Harper Colllins
Aisling Smyth has spent seven years working in companies both big and small, across various departments, from production to publicity - to rights, where she eventually settled and now works as a Rights Manager for the HarperCollins fiction lists.
HarperCollins UK is a division of HarperCollins Publishers, the second largest consumer book publisher in the world whose authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize.
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Jackie Swope
Nielsen Book Research
Jaclyn joined Nielsen BookScan as an intern in 2013 while completing her Master’s degree in Publishing at Kingston University. She now works as a Publisher Account Manager on the Book Research team, where she assists a variety of publishers
with understanding and utilising both retail sales and consumer data, through training sessions, presentations and bespoke analysis of book industry trends.
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An Introduction to Publishing

September 1st – 4th 2020 (4 days)
Online
ONLY £250

Book Now

We can help with low cost accommodation in London if required.

Accommodation is not included in the course fee but the course is recognised by  The Spare Room Project, an initiative run through the PA which can provide interns and candidates on this course with free accommodation. More information can be found here www.publishers.org.uk/media-centre/news-releases/2016/spare-room-project/

Affordable accommodation can also be booked in halls at UCL www.ucl.ac.uk/residences

Our Other Courses

 

An Introduction to Editorial for Publishing

14th August 2020
Online
Only £120

BOOK NOW

A one-day course exploring the editor’s role in book publishing and introducing the basic skills you need to succeed. Aimed at candidates from all backgrounds, this course is suitable for anyone looking to get their first job in publishing or wanting to move into editorial from another field.

 

We’ll cover the following, with both a theoretical overview and practical exercises:

  • Proof-reading
  • Copy-editing
  • Commissioning and editing fiction and non-fiction
  • UK publishing houses – imprints and lists
  • Day in the life of an editorial assistant
  • Applications and interview skills for editorial positions

THE SPEAKER

Anna Davidson has worked in trade publishing for twenty-five years, most recently as Head of Editorial Management for Faber & Faber. Anna started her career as editorial assistant at Hodder Children’s Books and since then has worked on children’s and adult books, fiction and non-fiction, including fourteen years at DK commissioning and editing adult illustrated reference. At Faber she was responsible for overseeing the publishing process for the adult fiction and non-fiction lists, working closely with editorial colleagues and liaising with every department, from sales and marketing to publicity and production. Anna now works freelance as an editor, writer and coach.

Transferable Skills for Publishing

September 26th-27th 2020
Online
Only £195

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A two-day workshop covering the essential transferable skills everyone needs in book publishing.

Designed to build confidence at interview, with interview tasks and in a first job, work experience or internship. The course covers pitching and presenting books, numeracy and negotiation for publishers and an introduction to metadata. This course is suitable for anyone looking to get their first job in publishing.

Aimed at candidates from all backgrounds, with no prior experience, this course will provide a head start in understanding publishing and the skill-sets which lead to success.

The Business of Publishing

Everyone in publishing needs to know how the industry makes money and understand where they can add value.

We’ll give you an overview of publishing as a business, look at how books are costed and how publishers make money.

We will take a brief look at how the industry is structured, the role of booksellers, and the kinds of roles available in a typical publisher; from editorial and production to marketing and sales.

Pitching, Persuading and Negotiating

No matter which role you have in publishing you will need to sell an idea, whether that’s editorial to an author, sales to a retailer or production to a creative team.

We will learn what to think about when negotiating, whether that be an author contract, printer prices or schedule dates with a colleague.

We’ll look at how books are sold and what goes into successful publication, how booksellers are persuaded and readers seduced. We will practise book pitching and how to write copy for the different audiences a publisher must serve.

Metadata,

Metadata is vital to the discoverability of books in and everyone in a publishing house has a responsibility for it. Because of its importance in guiding a reader to books the information that describes a book is (almost) as important as the information within it. In modern publishing, the ability to understand and optimise that data is a key skill and we’ll introduce you to the basic concepts and how they help reach, convince and inform readers.

We will show you why metadata matters in Editorial, Marketing, Production, Sales and Publicity and introduce the systems used to define books, BIC, BISAC and Thema codes. We’ll end the session by looking at a complete set of metadata for a typical book.

CVs and Interview Skills

The session will focus on writing targeted and well-presented CVs and covering letters as well as some tips and workshops on interview preparation. Aimed at showcasing candidates’ talent and enthusiasm as well as the skills learnt on this course, attendees will leave feeling confident, knowledgeable and ready to apply for roles in publishing.

Lead by Noel Murphy and Heather O’Connell

THE SPEAKER

Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006.
From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.

She works also directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

 

Production Masterclass

8th August 2020
Online
Only £105

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For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.

Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!

 

THE SPEAKER

Heather has more than 20 years experience in the publishing industry working her way up from controller to senior management positions at Penguin and Harper Collins. She is passionate about the industry and runs a consultancy that helps publishers to improve their workflows and buying strategy. She also teaches them the art of production, both in house and via the Publishing MA at UCL where she runs the Production and Ops module.

She works directly with authors helping them understand the industry and produce high quality books, running publishing and authorpreneurship courses and workshops alongside the consultancy.

An introduction to Marketing for Publishers

17th October 2020
Online
Only £120

BOOK NOW

We will take a look at how books are marketed and sold and we’ll introduce you to the core set of skills required to build a successful career in these disciplines.

We’ll cover the following with both a theoretical overview and practical exercises:

  • How to position a book and design a campaign
  • How to brief a designer
  • How to write convincing copy (may have done this above…)
  • Marketing to the trade-persuading booksellers
  • Digital marketing to readers-social media and paid advertising
  • Analysis and sales data-reviewing what happened and learning from it

THE SPEAKER

Noel Murphy has worked in the book trade since 1991, starting at Waterstones where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006.
From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.
For further information contact
info@getintobookpublishing.co.uk